企业出海报告:中国手游出海白皮书
436白皮书指出,2023年全球手游市场下载量和收入虽略有下降,但整体市场规模仍远高于2019年水平,显示出游戏行业的稳定性和潜力。中国手游出海收入创新高,达到150亿美元,其中超过50%的收入来自排名前30的手游。
View Full VersionFounded in 2015, Tao Tao Vehicles is a company specializing in the field of recreational vehicles, whose products include all-terrain vehicles, electric scooters, electric balance bikes, electric bicycles and electric golf carts, with its main markets in Europe and the United States.
Number of report pages: 27 Published: 2024
Between 2017 and 2022, the company's revenue grew from $490 million to $1.77 billion, a CAGR of 29.4%, the report noted.
The report analyzes the main business and new business of Tao Tao Automotive. In terms of the main business, small-displacement all-terrain vehicles (ATVs) are expected to benefit from industry growth due to their cost-effective performance; the electric scooter market is highly concentrated, and the company's product matrix is constantly improving, and the business is expected to expand; the electric balance bike industry is in the early stage of growth, and the company's products are cost-effective and youthful, and market share is expected to increase. In terms of new business, the company is actively laying out large-displacement ATVs and UTVs, and adopting dual-brand operation for electric bicycles, which has established a good reputation in North America; the market for electric golf carts is monopolized by foreign oligopolies, and the company is expected to achieve growth through synergies.
The cost advantage and operational advantage of Tao Tao Automobile is its core competitiveness. The company is located in zhejiang "yongwujin" hardware industry cluster belt, industrial clustering reduces the procurement and warehousing costs. At the same time, the company's core parts and components self-produced and self-research, accessories self-produced rate as high as 70% or more, effectively controlling the cost. Operationally, the company has built an omni-channel network covering large supermarket chains, e-commerce platforms, wholesalers, retailers and distributors, etc. Through multi-brand layout and localized operation, the company has improved its brand bargaining power and market response speed.
The report forecasts that from 2023 to 2025, the company's revenue will be 2.125 billion yuan, 2.774 billion yuan and 3.626 billion yuan, respectively, and net profit will be 281 million yuan, 345 million yuan and 444 million yuan, respectively. Based on the closing price on March 8, the corresponding dynamic P/E ratios are 21.2, 17.2 and 13.4, etc. The report also suggests risks, including a sharp rise in the price of raw materials, the expansion of new channels is less than expected and exchange rate risk.
The report also provides detailed financial data and ratio analysis showing the company's financial position and profitability. In addition, the report is accompanied by the company's financial statements and key financial ratios, as well as analysts' statements and investment rating notes, providing investors with comprehensive reference information.
白皮书指出,2023年全球手游市场下载量和收入虽略有下降,但整体市场规模仍远高于2019年水平,显示出游戏行业的稳定性和潜力。中国手游出海收入创新高,达到150亿美元,其中超过50%的收入来自排名前30的手游。
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